MUMBAI: Hardly has the year begun, that action on kids channels has starting hotting up. While last year Cartoon Network announced that it would be organising birthday parties for kids, Nick is now treading the same path.
Starting January, every month through the year, the channel will host a birthday bash for one grand prize winner and friends at a surprise venue.
Celebrating a birthday with Nick ensures goodies that include a special birthday cake, grub, exclusive birthday gifts for the birthday kid and Nick party gifts for all attendees. And to top it all, SpongeBob SquarePants too will drop in for a special appearance.
"Nick's philosophy is to always put kids first. Recognising that a birthday is a highly anticipated time in every kid’s lives, we’re putting a lot of care and attention into making it an extremely special and memorable event. It’s not only our gift to kids but also a way of getting closer to our target audience in a fun, interactive spirit, in the same vein as our recent school contact programme," says Nick India vice president and general manager Hema Govindan.
And it's not just one kid who gets a special Nick birthday. All those who write in to Nick with their names, birth date and residential address and telephone number to birthday@nick-asia.com or to the Nick India postal address will receive a Nick birthday card and also have their names appearing on the Nick birthday scroll.