MUMBAI: Culminating its year-long Kids Pick the President (KPP) campaign, which encompassed a Kids‘ primary coverage of the political conventions, US kids broadcaster Nickelodeon will feature coverage of the historic presidential inauguration from 19 January onwards.
KPP Election Connection Team correspondents - Lily Collins, JJ and Pick Boy - will report on the political celebration from Washington, D.C. in a series of pre-taped interstitials highlighting the historic Inauguration Day and the celebrations leading up to it.
Additionally, on Inauguration Day - 20 January - vignettes featuring footage of the President-Elect‘s Oath of Office will be aired on Nickelodeon, The N and Nicktoons Networks.
Interstitials will continue to air on Nickelodeon through 31 January and will highlight the parade down Pennsylvania Avenue, President-Elect Obama‘s arrival at the White House and his inauguration speech.
Nickelodeon Kids and Family Group executive VP, public affairs Marva Smalls says, "We decided to continue the 2008 Kids Pick the President campaign through the inauguration in order to give kids the complete presidential election experience. The enormous turn out for the first kids‘ primary and the ‘Kids‘ Vote‘ has shown the magnitude of kids‘ interest in this election. We want to sustain that enthusiasm by giving them a front row seat to this historic day."
The 2008 KPP campaign kicked off this month with the first-ever "Kids‘ Primary", which resulted in kids accurately predicting Senators Obama and McCain to win their respective party tickets. Leading up to the KPP online vote, Nick News aired four election-themed episodes - Kids‘ Primary; Election Issues; Tales from the Trail; and Kids Pick the President.
Nickelodeon‘s Election Connection Team hit the Democratic and Republican National Conventions and provided kids with an insider‘s look through blogs, interstitial programming and public service announcements. The 2008 KPP Kids‘ Vote received 2.2 million votes in the network‘s online poll.
Nickelodeon has held a "Kids‘ Vote" every election year since 1988.
