MUMBAI: Nick has tied up with the upcoming flick Dhamaal as its exclusive kids TV partner.
As part of the association, Nick will promote Dhamaal through special on air promos. Additionally, kids can participate in contests, watch exclusive promos and win the grand prize of watching the premiere with the cast Riteish Deshmukh, Arshad Warsi, Jaaved Jaaferi and Ashish Chowdhry. Also starring in the movie is Sanjay Dutt.
Nick India VP & GM Nina Elavia Jaipuria said, "At Nick our endeavor has always been to bring a smile to every kid‘s face and with the Dhamaal promotion we will further our efforts and give children an opportunity to interact with the Dhamaal stars, win specially autographed music CDs and the grand prize of winning premier tickets and watching the film with the starcast."
"It‘s a comedy movie with fun filled adventure and kids are going to love it. To add to this we have Sanju baba, Riteish Deshmukh, Arshad Warsi, Jaaved Jaaferi and Ashish Chowdhry who are a big hit amongst kids. Kids would be extremely excited to meet and greet them. At Nick our effort will also be to create exciting content around the theme of the movie which will generate kids‘ interest and thereby promote the movie far more effectively while entertaining them," she adds.
The film is about four characters that live and work together. Their idea of work is doing small time jobs and earning a quick buck! As one misadventure follows after another, the four are thrown into hilarious situations that have the audience in splits and guessing.
Dhamaal producer Ashok Thakeria said, "We are pleased to be associated with Nick. Dhamaal is a fun and masti movie which will appeal to children across the nation. With this exclusive tie up with Nick we are directly talking to the children through our promos and other interesting contests centered around Nick and the movie. This promotion will surely help both Nick and Dhamaal the movie in capturing large audiences."
Dhamaal director Indra Kumar said, "Dhamaal is a movie that will tickle the nation‘s funny bone just as Nick as a channel is constantly trying to make kids laugh. Together Nick and Dhamaal the movie will create a riot of laughter."
