MUMBAI: Viacom-owned MTV Networks International (MTVNI) and Taiwan cable kids broadcast network from EBC - Yoyo TV, have signed a bulk content deal. As per the agreement, yoyo TV will acquire over 118 hours of animation from Nickelodeon.
The latest deal gives Yoyo TV an exclusive access to Nickelodeon‘s titles such as SpongeBob SquarePants, Avatar, Dora the Explorer and Go Diego Go.
Yoyo TV will launch their school holiday campaign with new episodes of these shows.
In addition, Yoyo TV will introduce Nickelodeons interactive preschool series Blue‘s Room, engaging kids in problem-solving, skill building and learning games along the way.
Yoyo TV head Teresa Chan said, "We are delighted to partner with Nickelodeon on these great shows and to offer them a home on Yoyo TV the cornerstone for quality children‘s content in Taiwan."
MTVNI Asia Pacific program sales director Matthew Ashcroft added, "Our latest deal will ensure we connect to kids and they connect to their world - while kids play to learn and parents learn to play."
