MUMBAI: Kingfisher Airlines has forged a tie-up with Disney Publishing, the children‘s books and magazines publisher, to bring them on-board their kids programme, ‘Little Wings.’
Kingfisher Airlines Ltd marketing head Vikram Malhotra said, “Kingfisher Airlines is a family friendly airline and we believe that children are valuable guests. Keeping that thought in mind and to ensure that our young guests have an exciting and enjoyable flight, Kingfisher Airlines is proud to introduce ‘Little Wings’ in association with Disney Publishing.”
Kingfisher Airlines had introduced a slew of activities to keep its young guests occupied and entertained on-board with a specially designed in-flight activity magazine, in-flight entertainment and special Disney give-aways. Disney kids, comprehensive children’s magazine, will be made available to Kingfisher Airlines young guests, aged below 14 years, on all its schedule flights.
The contents for ‘Little Wings’ will be developed in-house with support from Disney Academia, Milan. It will have Mickey Mouse and Winnie the Pooh for the younger guests and Cars, Princesses, High School Musical, Pirates of the Caribbean and Hannah Montana for its budding teenage guests.
The content of the magazine will consist of activities and fun things - from colouring pages, comic strips to little nuggets of information about the characters. There will be posters kids can pull-out, codes that they can crack, and other to-do stuff!
The cabin crew on every flight will ensure that the in-flight magazine is hand delivered to children on all its services - Kingfisher First, Kingfisher Class, Kingfisher Red and international operations.
As part of its Little Wings programme, by the end of the year, Kingfisher Airlines will also provide in-flight entertainment by showcasing movies such as Pirates of the Caribbean, Finding Nemo, Toy Story and television channel properties like Hannah Montana, Camp Rock, High School Musical on the personalised video screens available on every seat.
