MUMBAI: Owner and guardian of the Beatrix Potter property, Frederick Warne and Co and Chorion will work together to create new animation-based classic characters such as Peter Rabbit, Jemima Puddle-duck, Benjamin Bunny and Jeremy Fisher.

Together with Chorion, Frederick Warne will continue to develop the licensing and merchandise programme for Beatrix Potter‘s characters. Frederick Warne will retain all publishing rights to the Beatrix Potter works. Frederick Warne is part of Penguin, the consumer book division of Pearson.

Said Penguin Books UK CEO Peter Field, "We are extremely pleased to be working with Chorion in a new global strategic relationship to further develop Beatrix Potter‘s legacy through this new animation project.  
 
"Chorion knows our property so well and understands how to work with such a unique and iconic literary work. We are very excited about the possibilities for the future and are looking forward to developing this new opportunity."

Averred chairman of Chorion Waheed Alli, "We are looking forward to making a new TV series of Beatrix Potter‘s characters. Our aim will be to introduce Beatrix Potter to a new generation of children and make her characters as loved today as they have been in the past."