MUMBAI: Fox, the activision, publishing and US movie studio, has launched a video game based on the film Ice Age: Dawn of the Dinosaurs.

The Ice Age: Dawn of the Dinosaurs video game takes players on a quest through the frozen tundra to a lush jungle teeming with mysterious plants, fierce dinosaurs, wild new adventures and all-new friends. Offering more than six playable characters, the game allows fans to master the unique abilities and combat skills of each through continuously changing gameplay challenges.

The game allows players to command their favourite movie characters, including Sid, Manny, Diego, Scrat and the relentless one-eyed Dino.

Activision publishing marketing head - licensed properties Rob Kostich says, "Ice Age: Dawn of the Dinosaurs allows kids to play as some of their favourite movie characters on their own, or, for the first time in the series with their family and friends in multiplayer mini-games."

Fox Licensing senior VP new media Gary Rosenfeld adds, "The Ice Age franchise is so successful because the characters are extremely engaging and the story is fantastic - two elements that are perfect for a video game. This game is fun for the entire family and will provide hours of entertainment."