MUMBAI: Disney Channel's interschool group-dance competition 'My School Rocks' kicked off in Mumbai today with students from over 50 schools in Mumbai competing to enter the semi finals of the contest.
The performances from Mumbai kids will be pitted against schools from four other cities including Kolkata, Amritsar, New Delhi and Ahmedabad. Bollywood dance queen Saroj Khan will judge the competition and pronounce five schools with the best dancing talent as semi finalists.
Vignettes of these five semi finalists' performances will then be aired for audience poll via various voting mechanisms. The school to win the hearts of the viewers will take away the title - 'My School Rocks', states an official release.
In addition, the winning group will star in a special music video which will be choreographed by Saroj Khan and will premier on Disney Channel on 25 December.
Walt Disney Television International (India) executive director - programming and production Nachiket Pantvaidya said, "Disney Channel reflects real kids' lives, their aspirations and dreams. 'My School Rocks' is all about encouraging kids to express themselves while learning the value of teamwork. As in the movie High School Musical, this contest is about believing in yourself and following your dreams."
"We believe in creating multiple touch points for our young viewers to experience our brand in an engaging and fun way. My School Rocks is an extension of our on-air programming philosophy," he adds.
Drawing inspiration from this year's Disney Channel original movie High School Musical, particiapnts for My School Rocks were required to choreograph their own dance sequences to the High School Musical song 'Ho ek hi aim'.
The music of the High School Musical was rendered in Hindi by Sunidhi Chauhan, Naresh Kamath, Shweta Pandit, Neuman Pinto, and directed by John Stewart, programmed by DJ G and John Stewart.s