MUMBAI: General Mills India, the makers of kids brand Dip Trix, has joined hands with Warner Brothers India to unleash Batman The Dark Knight mania across the country.
Dip Trix Cookies n’ Cr?me, a dipping snack under General Mills India, has tied up for the film. The product has a unique dipping style – allowing kids to dip and enjoy the cookies and cream snack – anyway they want.
General Mills and Warner Bros India have conceived a 360 degree integrated promotional plan and the elements include a Batman Mask free with each single pack. The new multipack of Dip Trix cookies is worth Rs 60 specially designed for modern format stores, with a Batman sling pen free with each pack.
A Batman contest where children can send in emails or letters, tells the qualities they love in Batman. The best entries will win some really cool Batman goodies.
There will also be a TV spot. The above mix is designed to bring the mystique and magic home for every Indian child, who looks up and aspires to be like Batman.
