Turner International India VP advertising sales and networks, India and South Asia Monica Tata said, "Cartoon Network, as the leader in kids‘ television, looks to providing its audiences with the best programming and entertainment across its various initiatives. We are happy to partner with Karthik, the leading playback singer, for the Tamil and Telugu adaptation of the popular series, Pokemon. Coupled with the popularity Karthik commands and the viewership that Cartoon Network generates, we are sure the title track created specially for kids in South India will appeal to them, making their favourite block, Toonami, even more appealing."

Speaking about his first foray in the kids‘ television category Karthik said, "Children form a big part of my fan following and singing the title track of one their most popular shows - Pokemon on Cartoon Network, the number one kids‘ channel of the country, is my way of thanking them! I enjoyed working with Cartoon Network and singing the title tracks Pokemon in Tamil and Telugu. I am happy that kids in South India can enjoy their favourite show in their language and I am a part of this! I am excited about the track and hope kids like it too."

Originally in Japanese, the Pokemon series has been translated in over eleven languages including English, French, Mexican, Spanish, Swedish, Portuguese, Dutch, Arabic, Hindi, and now in Tamil and Telugu.