MUMBAI: Subhash Chandra-led ZEEL is all set to unveil a new look of its Hindi general entertainment channel Zee TV, from 15 October.
Sources close to the development confirmed to Indiantelevision.com that, on 15 October, the network will present Zee TV in the new avatar with a new orange logo and tag line -- ‘Aaj Lihkenge Kal.’
Indiantelevision.com tried to reach out to the Zee TV deputy business head Deepak Rajadhyaksha but did not get any response till the time of filing this story.
The network revealed the logo at Zee Rishtey Awards 2017 on the successful completion of 25 years. The awards show will be telecast on Zee TV on 15 October.
As per Indiantelevision.com information, there will not be major changes in the programming line-up. The channel is soon to launch its new offering Dil Dhoonta Hai.
Produced by Nitin Vaidya under Dashami Creations, Dil Dhoonta Hai is a love story of a Maharashtrian boy and a Punjabi girl, who eventually get married. Shivya Pathania (the female lead) will now be seen playing a Punjabi housewife opposite the famous Marathi TV actor Stavan Shinde (the male lead), who is making his Hindi TV debut with this show.
The show will be aired from 21 September from Monday to Friday at 1030pm. Also, the channel is all set to launch its flagship dance reality show Dance India Dance.