Mumbai: ZEE TV is all set for the launch of its new show ‘Bhagya Lakshmi’ on 3 August. The show will air every Monday to Saturday at 8.30 pm only on ZEE TV.
Coming from the stable of Balaji Telefilms, ‘Bhagya Lakshmi’ follows the journey of Lakshmi through the changes that come in her life on moving to Mumbai from Punjab after her parents' demise. While Lakshmi is a true believer in God’s plan and the power of goodness and destiny, Rishi is a flamboyant and practical businessman. The story unfolds as these two completely opposite characters meet in a twist of fate. The show features actors Aishwarya Khare and Rohit Suchanti in the lead roles as Lakshmi and Rishi.
The show launch was preceded by a social media initiative centred on the theme #NekiKiDor which is in tune with Lakshmi’s selfless character. Through the initiative, Lakshmi encouraged netizens to come forth and do a simple good deed every day by helping someone and spreading positivity.
“Our collaboration with Balaji Telefilms is a time-tested one with some of television’s most precious gems having come out of our joint synergies. From ‘Hum Paanch’ in 1995 to ‘Kumkum Bhagya’ and ‘Kundali Bhagya’ that still continue to rule people’s hearts on our primetime, we continue to co-create content that strongly resonates with our audiences,” said ZEE TV business head Aparna Bhosle.
Commenting further on the new launch she added, “Our latest labour of love is a story about someone selfless in a selfish world – a girl who believes in prioritising the needs of others above her own and expects little in return. The audience will root for destiny to treat her kind as we all want to see good things happen to those who live a life of good values and good karma. But is life always that simple? Viewers can tune in to find out!”
Bhosle also shared that ‘Bhagya Lakshmi’ - the new addition to ZEE TV’s primetime - is only the first of “several exciting new content offerings coming up this festive season”.
Talking about Lakshmi’s character, Balaji Telefilms’ producer, Ekta Kapoor stated, “Lakshmi is one of the purest souls we have worked on as a character in a long time. She represents inherent goodness – neki, a value that’s perhaps diminished in people’s vocabulary over the years, but it shouldn’t. As mankind, we’ve been through a lot lately and some of the toughest times have a way of bringing forth shining examples of kindness and benevolence. We’ve all read stories of people who went out on a foot during the pandemic and helped others in need. Lakshmi’s a lot like that. And when you see someone like that, you fall in love with them and want to see life presenting them with good ‘bhagya’ (destiny). Aishwarya Khare with her endearing sincerity and warmth is the right fit for Lakshmi and Rohit (Suchanti) will win hearts as always with his role as the flamboyant, practical, and dashing Rishi.”
“While Lakshmi and I are different personalities, I feel there is a very strong connection between both of us and that is our common belief in Karma," said Aishwarya Khare. "Just like Lakshmi, I truly believe that you get what you deserve in life, and selflessness and kindness towards others always attract the blessings of destiny. Lakshmi’s story is very different from some of the characters I have portrayed until now, which makes the whole process even more exciting."
Rohit Suchanti remarked, “I believe Bhagya Lakshmi brings forth a very unique story, something very distinct from what we have seen on television till date. My character Rishi is a very grounded and practical person who believes in shaping his life his own way. He believes in working hard, but also knows how to celebrate those victories. There is a lot of similarity between us, and I am sure I am going to have a lot of fun exploring this character.”
