MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.
Zee Anmol and &TV interchanged their eighth and ninth positions, respectively, in the GEC urban market this week as compared with the previous week.
Hindi GECs (U+R)
Zee TV garnered the top slot this week with 675065 Impressions (000s) followed by Star Bharat at second position with 657889 Impressions (000s). Colors stood at third position with 649192 Impressions (000s). Zee Anmol fell to fourth position with 612946 Impressions (000s). Sony Pal retained its fifth position with 595324 Impressions (000s).
Star Utsav, Star Plus, and Rishtey also retained their sixth, seventh and eighth slots with 489578 Impressions (000s), 464278 Impressions (000s), and 421112 Impressions (000s), respectively.
Sony Sab and Sony Entertainment Television exchanged their ninth and tenth spots with 420114 Impressions (000s) and 383014 Impressions (000s), respectively.
Hindi rural GECs
Maintaining the status quo, Zee Anmol, Sony Pal, and Star Utsav retained their first, second, and third slots, respectively, with 464035 Impressions (000s) sum, 409596 Impressions (000s) sum, and 362520 Impressions (000s) sum.
Star Bharat, Rishtey, Zee TV and Dangal TV also retained their fourth, fifth, sixth and seventh positions with 341932 Impressions (000s), 308601 Impressions (000s), 270986 Impressions (000s) sum and 214034 Impressions (000s) sum.
Furthermore, Colors, Big Magic and Star plus also retained their eighth, ninth and tenth positions respectively with 182761Impressions (000s), 161346 Impressions (000s), and 136018 Impressions (000s) sum.
Hindi urban GECs
In urban GEC, Colors, Zee TV, Star Plus, Star Bharat, Sony Sab retained their first, second, third and fourth positions with 466430 Impressions (000s), 404079 Impressions (000s), 328260 Impressions (000s) and 315957 Impressions (000s) sum respectively.
Sony Sab, Sony Entertainment Television, and Sony Pal also retained their fifth, sixth, and seventh positions with 315719 Impressions (000s), 273799 Impressions (000s) and 185728 Impressions (000s) sum respectively.
&TV and Zee Anmol swapped their eighth and ninth positions with 150323 Impressions (000s) and 148910 Impressions (000s) sum, respectively.
Star Utsav retained its tenth position with 127058 Impressions (000s) sum.
