Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has brought on board Sandeep Pillai as director of marketing for its music cluster.

In this new role at Zee, Pillai will be leading the brand strategy, management and new launches for Zing across ATL/BTL/digital/PR.

He previously served at Times Network for eight years as deputy general manager for Movies Now, MN+, and MNX.

An engineer turned marketer, Pillai has over 14 years of experience in building brands, creating award-winning marketing campaigns and driving growth across categories.

His expertise lies in media planning, brand management and consumer marketing strategy with a mix of above-the-line, digital, below-the-line and strategic partnerships.