MUMBAI: The agreement between Turner India and the Zee Network, wherein the former handled the ad sales for Zee's English entertainment channels - Zee English, Zee Movie Zone (ZMZ), MX and Trendz, has ended.

With HBO now moving into the new Turner bouquet from 1 January, 2005, Zee's English channels will no longer be in the "care" of Turner as far as ad sales is concerned.

As per the deal between the two parties, Turner would work closely with the Zee team to offer creative solutions to advertisers, till Zee set up their own team. Since Zee's new sales team is now in place, this agreement was terminated as of 30 November.

Speaking on introducing the new sales team, Zee English, ZMZ, MX and Trendz business head Ajay Trigunayat said, "So far, Turner India had accomplished a remarkable growth for Zee English, ZMZ, MX and Trendz. We foresee a strong potential and therefore an internal team is necessary to exponentially grow and multiply the business for the network."

Turner Entertainment Networks Asia Pacific vice president, regional advertising and licensing sales Soumitra Saha said, "It was a tremendous experience to be associated with the English entertainment channels from Zee Network. We are pleased with our success in providing effective communication solutions for advertisers on the Zee English entertainment channels, and successfully growing the advertiser base and revenues for these channels. These channels have a strong potential to drive the market in their genre. We wish them all the best for their endeavours in future."