MUMBAI: Zee Cinema has announced the launch of its youth block Klub. Apart from telecasting youth-oriented movies, the segment will also be driving various interactive features for the channel's target audience.

The property has been slated for the evening time band from Monday to Friday at 4:30 pm to 8:30 pm, starting 25 September.

Speaking on the launch, Zee Cinema business head Bharat Ranga said, “With the launch of Klub, the channel aims to strike a direct chord with the youth. To keep our audience engaged we are launching a lot of interactive features on Klub. We are optimistic that Klub will add to the movie viewing experience of Zee Cinema for the viewers.”

Interactivity on Klub will include the following:

Sms ASTRO & your star sign to 7575 – daily predictions will be displayed.

Sms LOVE, your name & your mates name to 7575 for love analysis.

Star Match: Match your compatibility with your favourite Bollywood Stars
One can provide their date of birth along with the name of any star & the service can be promoted for specific stars at different times/days.

Celebrity Forecast: Get updates on your favourite celebrity’s future forecast and whom you share your birthday with.