MUMBAI: Viacom 18 has launched the high definition (HD) feed of its channel Aapka Colors in the US.
The channel will be available to viewers from 3 June, 2015 on US pay-TV provider Dish and on Sling International.
Currently, the channel’s SD feed is available to subscribers of multiple MVPDs including Dish, Sling TV, AT&T, RCN and Verizon Fios among others. The introduction of the HD feed offers Dish and Sling subscribers all current content of Aapka Colors with an even more immersive viewing experience – clearer picture and superior sound.
IndiaCast group COO Gaurav Gandhi said, “With the launch the HD service of Aapka Colors on Dish and Sling, we further enhance our offering on those platforms. We at Viacom 18 and IndiaCast, strive to bring the best of Indian entertainment to the South Asian diaspora around the globe. The fact that US will be the first market after India where we will launch the HD service of the channel demonstrates our commitment and focus towards the market. Together with Dish and Sling, we look forward to offering a truly world class viewing experience to our audiences who have contributed phenomenally to the growth of our business in the US.”
On the communication approach to promote the launch of the HD feed, IndiaCast US operations head Sameer Goswami added, “Aapka Colors enjoys high resonance with the South Asian diaspora in the US and the launch of the HD feed of the channel will further help the brand to get even more entrenched with the local viewers in the region. We will leverage the reach of popular mass media, social platforms, along with in-cinema and out-of-home promotions for the launch of Aapka Colors HD.”
Dish and Sling SVP - international programming Chris Kuelling added, “We are proud to be the first pay-TV provider in the US to deliver Aapka Colors in HD, giving our customers an enhanced viewing experience and delivering on our ongoing commitment to provide high quality, affordable entertainment that connects viewers to their culture. And with Sling, viewers will be able to access Aapka Colors in HD on almost any device including IOS, Android, Roku, Xbox, Amazon Fire and more.”
