MUMBAI: Vaishali Sharma, the marketing SVP for the Hindi movies cluster at Sony Pictures Network India (SPNI), is now taking a crack at comedy as she moves to handle marketing for Sab TV and Sony Pal. A source close to the development confirmed the news to Indiantelevision.com

Sharma will replace Sab TV and Sony Pal SVP and head of marketing Chandramohan Mehra, who quit some weeks ago. Sharma was heading marketing for Sony Max, Max 2, and Wah.

We tried to reach out to Sharma for but got no response from her at time of filing this story.

As reported earlier by Indiantelevision.com, Mehra is serving his notice period and is slated to join a company in the financial sector.

Sharma joined SPNI in 2013. Prior to this, she was working with Times Now as VP - marketing. She has also worked with BBC Global News, The Walt Disney Company, and J. Walter Thompson (JWT).

Mehra joined Sony in July 2014 and was looking after the development of the brand, show launches, consumer engagement and digital initiatives. He led several activities and brand campaigns, including Digital Divides - SAB Unites and consumer engagement initiatives such as Fun-with-Family.