CALIFORNIA: Sony Pictures Digital Entertainment has launched GoPlayTV, a service offering digital satellite viewers in the United Kingdom interactive versions of Sony Pictures' globally recognized Wheel of Fortune and JEOPARDY! games.

Although the service launched without any heavy promotion, it has nevertheless already resonated with satellite users during its pre-marketing period. GoPlayTV is available with any Sky Digital remote control.

SPDE President Yair Landau said, "GoPlayTV is the latest example of Sony Pictures Digital Entertainment's mission to deliver premium content to consumers across all networked platforms, This is SPDE's most significant foray into Europe where interactivity via set top boxes is well ahead of the United States."

The service launches with Wheel of Fortune and JEOPARDY!, with additional games to be added later, from both Sony Pictures' deep content library as well as third party content partners. Wheel of Fortune was on the air in the UK for years, and the show continues to be the number one syndicated programme in the US where the format was born over 20 years ago.

With GoPlayTV, users at home can spin the wheel, guess the letters, and solve the puzzles, all using their Sky Digital remote control. JEOPARDY! is also a global phenomenon, having been locally produced in numerous countries around the world, including the UK. With GoPlayTV, JEOPARDY! players can test their mental prowess by guessing the correct question that goes with a given answer and choosing from a variety of categories and point levels. GoPlayTV features include winners lists, near real-time top scores lists and always-fresh content. The service also gives players the opportunity to win daily, weekly and monthly prizes from Sony and other leading companies.

GoPlayTV can be accessed day or night by pressing the Interactive button on any Sky Digital remote control.