Mumbai: For the thirteenth season of Kaun Banega Crorepati (KBC), the launch communication has evolved from being an advertising campaign to becoming branded entertainment. For the very first time, Sony TV explores a long-format film that will be presented in three installments. The film titled ‘Sammaan’ is conceptualised, written, and directed by Bollywood filmmaker Nitesh Tiwari.

Shot exclusively in Berchha, Madhya Pradesh, the film stars actor Omkar Das Manikpuri best known for his stage and film performances. With local talent adding to the authenticity of the narrative, the film delivers an immersive cinematic experience.

The idea of shooting this film at a real village like Berchha reiterates how KBC resonates with people of the country, even in its most remote corners, the channel said in a statement.

The film opens with a contextual scenario, relatable characters, and the narrative, helmed with a tinge of humor, engages the audience in the most unexpected manner. Nitesh Tiwari brings alive an interesting take on human emotions and aspirations with utmost subtlety.

KBC 13 is expected to on air soon