Mumbai : Sony Pictures Networks India (SPNI) has rebranded all its network channels to be more aligned with Sony’s global ethos.

Sony's networks exist at the crossroads of technology and entertainment, and the logos reflect that the new branding colors are vibrant, inspiring, and reminiscent of a brilliant light spectrum.

The logo's curve is inspired by the swing of the Sony-S, and the dominant background is synonymous with the Sony brand.

Sony has created a visual thread that connects the diverse family of Sony's networks and reflects the 360-degree entertainment experience with this uniform shape and associative color play.

SPNI managing director & CEO N.P Singh said, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well.”

“The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel,” he adds.