MUMBAI: Leading production and distribution studio, Sony Pictures Entertainment, India has elevated Lada Guruden Singh to Director, Creative Development, effective immediately. 

In his new role, Lada will be responsible for leading and mounting the studio’s local language productions as it seeks to aggressively ramp up its operations in Hindi and regional languages. Lada will continue to report to Vivek Krishnani, MD, Sony Pictures Entertainment, India. 

Vivek Krishnani says, “Lada has literally risen through the ranks and as we continue to expand our footprint in India - his passion and drive, keen eye for clutter-breaking content, and his ability to leverage his relationships with key talent across industries in an increasingly competitive environment are a huge value addition as we aggressively create our production portfolio.”

“Lada continues to demonstrate impeccable taste and very fantastic creative instincts,” says Laine Kline, Head of Sony Pictures International Productions. “We all think he’s ready for this next step.”

Lada Singh says, “We are passing through the most dynamic phase of content creation that’s rewritten rules of the game. At Sony Pictures, our focus will be on becoming director and writer led studio that gives primacy to creating our original IP and localizing our existing IP. I am grateful to Sony’s leadership team for the opportunity given to me as we set out to become a content led Studio in India.”

With over 16 years of experience across films, television and print - Lada has been with Sony Pictures Entertainment India since 2016. Prior to that he worked at Sony Pictures Networks, India, Disney India, Fox Star Studios and the India Today Group.