MUMBAI: After a run of 73 episodes, Sony Entertainment Television has pulled the plug on Balaji Telefilms' show Pyar Ko Ho Jaane Do (PKHJD) due to low ratings. Even as the 9.30 pm prime time show, which was launched in October last year aired its last episode on 29 January, Sony is all set to launch two new fiction offerings in February.

According to a source close to the development, despite having a strong star cast and a good story line, PKHJD failed to generate sustainable ratings for the channel and was hence taken off air.

The first new show to be launched in mid-February is called Ek Duje Ke Vaaste, which is being produced by Bindu Productions. It is a story of a girl who believes in being independent, has oodles of self-respect and runs her own small venture in Delhi.  

The second fiction show titled Kuch Rang Pyaar Ke Aise Bhi is produced by Yash Patnaik’s Beyond Dreams and is slated to launch by the end of February. The love story explores work in progress relationship of the two protagonists.

Till the time the new shows go on air, Sony will increase the duration of its prime shows namely Sankat Mochan Mahabali Hanuman, Parvarrish Season 2 and Suryaputra Karn from 30 minutes to 45 minutes. 

What remains to be seen if which one of the new shows will be placed in the 9.30 pm slot to replace Pyar Ko Ho Jane Do.

Apart from this, come March and Sony will also be bringing back one of its popular series Adalat for a second season. While the date and time of launch is not yet confirmed, the show is expected to launch in March.