Mumbai: This World Photography Day, Sony BBC Earth has brought back its photography-based digital IP "Earth In Focus." The photography contest will reward thriving photography enthusiasts who have a passion for capturing moments in time.

This year's theme is "Thrill of Life," which is further subdivided into landscape, adventure, and wildlife subcategories.

Sony Pictures Networks business operations head-Sony AATH and head-marketing & insights, English cluster Rohan Jain said, "Sony BBC Earth is known for delighting its viewers with grand visual imagery and insightful storytelling. With our property "Earth In Focus," we endeavour to provide photography enthusiasts a chance to showcase the beauty of nature through their lens. As we step into yet another season of this contest, we look forward to engaging with photography lovers and giving them an opportunity to interact with the experts."

"Earth In Focus" has invited people to share what thrills them. An award-winning wildlife photographer, Rathika Ramasamy, will judge the one-month contest.

The winners will receive their GoPro Hero10 back, as well as a once-in-a-lifetime chance to have their entries featured on the Sony BBC Earth channel and social media handles. They will also receive access to an exclusive masterclass with Ramasamy.

The previous edition of the contest was themed "freedom in focus," and it received 2,500 entries on nature, people, and hobbies. The contest received a phenomenal response from photography enthusiasts, with 1,35,000 votes and eight lakh page views.

Participants can share images on ‘www.sonybbcearth.com/EarthInFocus/.’