MUMBAI: It’s now official. The Sony-Discovery One Alliance today announced a distribution tie-up with India’s first direct-to-home service Dish TV to carry their channels.

The announcement confirms the exclusive report put out by Indiantelevision.com last week (7 June) that the two parties had arrived at a memorandum of understanding and the official signing would happen withinin the next few days.

The official signing of the deal means that all the channels from ‘TheOneAlliance’ bouquet - SET, MAX, Discovery Channel, Ten Sports, SAB, Discovery Travel & Living, AXN, Animax, MTV, PIX, Animal Planet and Nick - will be available on the Dish TV DTH platform by today. Currently, Dish TV carries more than 120 channels and is available across the country.

Commenting on the tie-up, SET India CEO SET-Discovery chairman Kunal Dasgupta said, “We expect significant growth in the subscriber base for Dish TV and for the DTH market in India due to this tie-up between SET Discovery and Dish TV."

“We welcome the SET Discovery channels on Dish TV. We have been growing at a healthy rate in the last year and the addition of ‘TheOneAlliance’ bouquet of channels will enable us to offer our customers a complete family package at affordable prices.” said Dish TV CEO Sunil Khanna.

Elaborating on the SET Discovery – Dish TV tie-up, Deepak Shourie, EVP & MD, Discovery Networks India and Director, SET Discovery said, "We are extremely pleased with this arrangement as we believe that it would enhance a Dish TV consumer's television viewing experience and take it to a new level."