MUMBAI: Reliance Communications has announced the launch of Reliance Mobile ‘CricGenie’, a new service addition to its portfolio of cricket related mobile services. This application allows Reliance mobile customers to enjoy a match in progress in animated simulation format.

“In our effort to enrich cricket experience for our customers on Reliance Mobile World we have enhanced our services to offer our cricket fans an experience on the mobile that matches the excitement on the grounds. Reliance Mobile Customers now have the added advantage of visualizing the match in addition to getting match updates,” says Reliance Communications president, applications and solutions group, Mahesh Prasad. The initiative goes beyond the current mobile cricket offerings like cricket scores while on the move, expert comments or updated tickers on your mobile phone.

‘CricGenie’ is priced at Rs. 25 per India-playing match day and all A Grade match days. For other match days, Reliance mobile users can enjoy Cricgenie at only Rs 10. CricGenie is supported on most colour handsets and efforts are underway to bring this experience to other Reliance Mobile World supported phones. This application has been designed by Dhruva Interactive, a Bangalore based company, specializing in mobile games.

Apart from CricGenie, Reliance Mobile crickets lovers can also DIAL 1234 and say ‘SCORES’ and subscribe to special Cricket SMS updates for Rs 49 per month only. The pack is available throughout India and customers who subscribe to this pack would receive SMS updates after a certain number of overs.