MUMBAI: Reliance Broadcast Network Limited (RBNL) has received approval from the Ministry of Information and Broadcasting (MIB) to rebrand its Bhojpuri channel Big Magic Ganga as Big Ganga.

The network had earlier reached out to the Ministry to allow it to change the channel's logo and name.

The Big Ganga channel will sport a new logo and the change has primarily been brought about to create a distinction between its two channels - Big Magic and Big Magic Ganga.

Speaking to Indiantelevision.com, RBNL COO Ashwin Padmanabhan said, “This change will not change the ethos of Ganga. We will continue to explore new opportunities and create new shows to give brands a bigger platform to garner more eye-balls.”

The network received the approval in 31 December, and the new look will be unveiled from today (6 January).