MUMBAI: BBC GoodFood India has strengthened its top-level management by appointing Pritam Jit Das to expand their presence in Print, Digital, TV, Social Media and Events.
Das has joined BBC GoodFood India as Chief Operating Officer (COO).
According to the numbers provided, BBC GoodFood India, recently crossed the milestone of over 2 Lac readership in August 2018 (Just 6 months after launching the India Edition). Also the FoodFood TV Channel has 40 million viewership.
Das was previously working as a Director with One Media Group (OMG) and has handled International & India Projects from Events, Movies, Digital Content & IPs, Food & Lifestyle Shows and Branded Content. Prior to that he was working as Assistant General Manager (AGM) with Hindustan Times (HT Media Ltd), where he was responsible for setting up the overall sales function for Brand Promotions. He was awarded with over achieving Annual Targets and also for Monetizing a new Sub-Category for HT Brand Promotions Entertainment Division. Prior to HT Media Ltd, he had worked with Discovery TLC as India Producer for Ian Wright series (RoastBeef Productions, UK),Mudra Communications, Lintas India Pvt. Ltd and Epigram Advertising, He has rich experience of eighteen years having worked across categories from Entertainment, Travel, Real Estate, Food, Sports, Fashion & Lifestyle.
He will be directly reporting to CEO & Editor-in-Chief, BBC GoodFood India and CEO & Editor-in-Chief, FoodFood Awards, Shafquat Ali.
Commenting on his appointment, Das said, “I am excited to join BBC GoodFood India. I believe that going forward, we are all set to bring a big name in the B2B luxury segment for Hospitality Industry (F&B). The focus is to give clients value for money and promote the same via Print, Digital, TV, Social Media and Events. I look forward to workingwith Shafquat &the India team increating new IPs and to consolidate BBC GoodFood India& FoodFood TV Awards as market leaders.
Commenting on his appointment, BBC GoodFood India, CEO & Editor-in-Chief and FoodFood Awards, CEO & Editor-in-Chief, Shafquat Ali said, “BBC GoodFood India has grown from strength to strength with a record rise in readership, unique visitors and engagement in just six months from its launch. One of the strong pillars of this property is that it has a lot of potential in the luxury B2B segment. With the perfect blend of International & Indian content, BBC GoodFood India along with our Publisher Chef Sanjeev Kapoor, BBC GoodFood India andowner of FoodFood TV Channel, we are confident of being a market leader in this luxury space. We have had a tremendous response for the FoodFood Awards & Summit 2018 (Regional Round already done for Delhi-North, Mumbai-West, and all set to host Bangalore-South (21st Sep), Kolkata-East (28th Nov) &Grand Finale of All the Regional Winners in Mumbai on 19th Dec). BBC GoodFood India magazine is the proud media partner for the same. With the appointment of Pritam, we are gearing up to create new IPs that could bolster our portfolio and shore up the bottom lineand best-in-class events for our valued clients.”
