Mumbai: While India may have warmed up to K-dramas only recently, One Take Media already knew that Korean content is going to be the next big thing.
Indians have always loved the dramatic long-running fiction serials on Indian
Television until 2020. However, the pandemic locked the world into their homes, and since then, Indians have caught up within the whirl of ‘Hallyu’ – the South Korean wave. The viewership of Korean dramas in India shot up by 370 per cent.
The Mumbai-based company, One Take Media Co (OTMC) – a leading hub that provides content and value-added services to DTH, Cable, OTT, and TV Channels in India and overseas has been a frontrunner in Korean content in India.
Long before other players realised the magic of Korean content, the company had already acquired Korean shows and dubbed them in local Indian languages like Hindi. They have been providing their curated Korean content to mainstream platforms and has now become a go-to spot for broadcasters and platforms wishing to spruce up their library with primetime Korean series dubbed in Hindi.
Some of the leading K-titles in One Take Media’s library are ‘Goblin’, ‘I am Not A robot’, ‘Flower of Evil’ and ‘SF8’ amongst others. The exciting storyline, great performances, good production sets, and relevant emotions are some of the elements that connected with the Indian audience.
One Take Media has recognised that Indians are not a big fan of watching shows with subtitles and hence has been the leader in providing their 50+ K- dramas dubbed in Hindi, for the entertainment of the Indian audience.