With an already cluttered and competitive music channel market, acquiring a good chunk of market share was not easy for Music India. Having achieved that, Media Worldwide, the company that operates the channel, has plans afoot to launch two regional music channels.
In an exclusive chat with Indiantelevision.com's Richa Dubey, Media Worldwide director Prashant Chothani attributes the success of Music India to a complete Bollywood masala content and a strong focus on distribution.
Excerpts:
Music India had initiated talks with Sahara for diluting stake. What is the status now? |
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Isn't it tough to exist as a standalone music channel broadcaster while others are part of networks? |
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How will you manage to raise funds for the two channels? |
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Isn't this the wrong time with a host of new broadcasters preparing to enter the market while analogue cable bandwidth is already choked? |
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But aren't revenues difficult to come by for music channels? |
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Why are MTV and Channel [V] infusing a lot of non music programming?
As a result, they have diverted from the concept of music television. I believe a music channel should primarily play music. |
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So how do you define your channel profile? |
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Is 'Simply Music' enough to drive a music channel? |
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How do you compare in terms of reach? |
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What is special about your content? |
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But one hardly comes across ads on Music India? |
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What is the major source of revenue for Music India? |
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How about your other channel Sangeet Bangla? A lot of content on Sangeet Bangla is exclusive. Besides music, we also show a movie every day at the prime time slot. |