MUMBAI: Multi-Screen Media(MSM) today announced that Sneha Rajani, will assume the position of deputy president and head, MSM Motion Pictures. Nachiket Pantvaidya, who has recently joined the network, takes over as senior executive vice president and business head, Sony Entertainment Television (SET). Anooj Kapoor, will assume additional responsibilities as senior executive vice president and business head, SAB, and also a new initiative in the Hindi entertainment space.

Sneha who was formerly business head, Sony Entertainment Television will have end to end responsibility for MSM Motion Pictures and will chart the success and future of that business as a key force in movie production. In this role, Sneha will also continue to handle film acquisitions for the network. Sneha has been associated with MSM for over 15 years and has previously been business head, MAX, which she launched and led for 10 years, before assuming responsibility of the flagship GEC, SET. She has played a key role in MSM’s movie buying strategy and was also instrumental in leading its cricket properties, such as, the ICC World Cup and IPL.

Nachiket, who was the business head of STAR Plus and also held several roles in the STAR TV network, including being the Head of STAR Pravah and MD of FOX Television Studios will now head SET. An IIM Ahmedabad alumnus, Nachiket has had stints with BBC and Disney in the past. He has also held several positions in MSM from 1996 to 2004.

With the success of SAB, Anooj has demonstrated capability for building differentiated audiences for the network. Anooj has been with MSM since 2007. Prior to joining MSM, Anooj worked with Colgate Palmolive as product manager, Lowe Lintas as Creative Director and also ran his own production advertising company. He has a Masters in English Literature and a MBA from SP Jain Institute of Management Studies.

Speaking on the occasion, MSM  CEO N. P. Singh said, “I am certain that Sneha, Nachiket and Anooj will revitalize and provide fresh perspective to their respective areas of responsibility. Each brings unique strengths to grow the business & we wish them the best in their new roles. I am confident that 2014 will be a year of innovation and growth for MSM.”