MUMBAI: In the words of many a TV sales and acquisition executive. Paris-based Reed Midem’s MipTV, MipCom, Mip Junior, MipFormats, MipCube are absolutely unmissable (if a word like that can be created specially for this purpose).
Close to 12,000 executives from more than 100 countries, 4000 buyers, 2000 plus exhibitors, hundreds of conferences and keynote speeches and interviews featuring industry global TV broadcast, production, creative, distribution, regulatory leaders are what make all of these a must-attend for the TV ecosystem for decades. A delegation of close to 120 TV professionals from India have been attending each of these markets for the past five-six years.
An estimate is that close to three billion euros in transactions emanate from these markets annually as executives buy and sell animation shows, drama series, films, documentaries, non-fiction formats, digital content, explore emerging formats such as ultra HD (these days), paper formats, do co-production deals, and so on.
And to propagate this message further and to connect with India’s vibrant content creation industry, indiantelevision.com CEO and MipTV, MipCom and Midem representative Anil Wanvari has been going on a whistle stop tour covering three of the major broadcast and content ecosystem cities of Delhi, Hyderabad and Mumbai, along with Reed Midem director marketing development Ted Baracos and Asia sales manager Paul Barbaro.
The Delhi-leg of the road show culminated on 22 July and was extremely well attended by a clutch of animation entrepreneurs, documentary producers, broadcasters, digital content creators, distributors, film producers.
Says long time Mipmarkets attendee TigerBells Animation founder Vivek Kalyan: “It was fabulous to have an interaction with Ted, Paul, and Anil and learn how we as content creators can further our prospects globally.”
Adds independent documentary producer Pankaj Saxena: “It’s great that we had such a stimulating workshop. We are looking forward to such future interactions so we can create the right strategy to allow our content to leave a stamp on the world.”
An interaction with close to 100 content creators and distributors is planned for Hyderabad later this evening. And another one for Saturday 27 July at 7 p.m. in Mumbai.
