MUMBAI: MGM Networks, a division of Metro-Goldwyn-Mayer Studios Inc., has announced a string of breakthrough distribution agreements in key Asian markets. The MGM Channel will roll out in India, the Philippines, Vietnam and Cambodia.
Debuting this month, the MGM Channel will be available on Zee's Dish TV platform.
MGM Networks executive vice president Bruce Tuchman said, "We are very excited to begin our newest chapter in the booming Indian market with this launch. Having previously seeded demand in India through a co-owned, co-branded channel with Zee TV, we are now launching a wholly MGM-owned, exclusively MGM-branded network in order to more fully mine the opportunities abounding in this dynamic market."
In the Philippines, Sky Cable, the country's largest MSO, has just commenced the roll out of The MGM Channel as part of its new digital "Platinum" package offering. In Vietnam and Cambodia, Ho Chi Minh City Television and Phnom Penh Municipal Cable and Optical Television, respectively, have entered into distribution agreements with MGM Networks and recently introduced The MGM Channel to their customers.
The MGM Channel's launch into India and these new Southeast Asian markets are the latest milestones in an aggressive roll-out of the channel across Asia. Starting with its debut in South Korea in 2002, The MGM Channel followed up with a series of launches in Hong Kong, Taiwan, Singapore, Macau, Thailand, Malaysia and Indonesia. MGM Networks also launched a second branded channel in South Korea, called MGM Plus, following the successful launch of its first Korean network.
"Our success and growth in Asia mirrors our success and growth elsewhere around the world. Over the last five years, MGM has increased its channel interests from approximately 25 countries and territories in a handful of regions to over 110 across Europe, Latin American, Africa, and Asia and the Pacific Rim," added Tuchman.
In Southeast Asia/Greater China, The MGM Channel is produced and distributed by MGM Networks through a strategic alliance with CNBC Asia Pacific. In South Korea, the channel is operated through a joint venture with leading local media companies, Skylife and Taewon Entertainment.
