MUMBAI: In a bid to further strengthen its footprint, IndiaCast has partnered with Sky to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in New Zealand.

Starting 9 February, 2016, Colors will be available in New Zealand as part of Sky’s foreign language subscription channel line-up.

Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

IndiaCast group CEO Anuj Gandhi added, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

Sky director of content strategy Megan King said, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

IndiaCast will be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online to create awareness about Colors’ availability on Sky in New Zealand.