Mumbai: IN10 Media Network is ready to expand its market share in the Hindi entertainment space with the launch of its second general entertainment channel – Nazara.

IN10 Media Network managing director Aditya Pittie said, “Keeping in line with our vision to scale our broadcast business, we are pleased to announce the launch of our new GEC channel – Nazara. We are confident it will be a successful addition to our varied bouquet of channels and look forward to providing more content options to the GEC viewers.”

The channel aims to capture the audience’s interest with shows from varied genres like drama, crime, comedy, mythology, and many more.

Nazara AVP – content & strategy Preeti Kedia added, “Our latest offering, Nazara, will bolster our hold in the Hindi-speaking markets. We will collaborate with the best in the industry by focusing on telling stories that are entertaining, engaging and relevant in today’s times. We aim to be the go-to destination for entertainment.”

The channel has numerous originals in the pipeline and are under production.

The network has five channels (EPIC, ShowBox, Filamchi Bhojpuri, Gubbare, and Ishara) on air catering to different genres and meeting the varied content consumption of Indian audiences.

Nazara will go on air on 1 April, and will be available on leading platforms across India.