MUMBAI: The International Hockey Federations (IHF) drive to increase the global exposure of hockey continues with the launch of WorldHockey.tv, an Internet television channel.

WorldHockey.tv is providing live coverage of all matches from the mens Sahara Hockey Champions Trophy in Chennai on a pay-per-view basis to viewers throughout the world (except the US and the Caribbean) with a broadband, high-speed Internet connection. In India the event is airing on Ten Sports. In their last match India were hammered 4-1 by Australia.

For the US and the Caribbean, a partnership has been signed with www.willow.tv/. Willow TV will also provide live coverage of the tournament in Chennai.

The online coverage on both services will complement the extensive television agreements already in place with broadcasters around the world for the Champions Trophy. The tournament will have its highest ever potential audience reach this year, with the event being broadcast to all the competing nations.

In addition to live content from world-level events, WorldHockey.tv will be the home of a free access service, available globally.

Content will include BDO WorldHockey Monthly, FIHs four-weekly television magazine programme, WorldHockey archived events and other material to provide a complete online resource for hockey supporters around the world.

WorldHockey.tv can be accessed via the homepage of the FIH website, www.worldhockey.org/. It is managed by FieldHockey TV using the television operating system developed by Narrowstep.