Sandeep Goyal, the man promoter Subhash Chandra has chosen to head broadcasting operations at Zee Telefilms Ltd (ZTL), takes charge tomorrow, company sources have revealed.

When the announcement of Goyal's appointment was made on 15 April, it was said that he would be coming in only in June. He was "persuaded" to advance the timing of his arrival at Zee headquarters, the sources said.

Goyal takes charge at a time when things are certainly looking better at Zee. After hitting the bottom of the barrel at Rs 71 when news was swirling of a probe by market regulator Securities and Exchange Board of India (Sebi) into the affairs of the company, the scrip has seen a steady rise and is now trading at Rs 114.

On the programming front too there is heartening news. Zee has finally broken the monopoly of Star Plus as far as the Top 10 ratings go. Zee's Koshish Ek Aasha (a soap, what else) was slotted at number 10 for the week ending April 28 as per AC Nielsen's TAM data.

With 11 of its programmes in The Top 50 viewed list, it has also edged out Sony Entertainment Television which has one less. Star still leads the pack by a long way with 29 of the top 50.

Goyal has 15 years of advertising industry experience with agencies ranging from HTA, Trikaya Grey to Mudra. He comes too Zee from advertising agency Rediffusion DY&R, where he was president.