MUMBAI: Ted is coming to your TV. We are talking about the thought-provoking TED Talks that most of us have got used to watching on YouTube as it features out of this world thinkers who deliver their ideas or thoughts in 18 minutes or less talks. And it's coming to the small screen courtesy Star India which has greenlit "TED Talks India: Nayi Soch" - a talk show series that will be hosted by the evergreen glib host Shah Rukh Khan.
The series will be telecast in Hindi and is being created in partnership with the TED organisation. The collaboration is a global first for the latter as it is the first time it is partnering with a network and a mega star for a TV show in a language other than English.
TED Talks India: Nayi Soch which translates into new thinking will be devoted to ‘ideas worth spreading,’ just like its international parent.
Star India chairman & CEO Uday Shankar said, “At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking. Nobody reflects this belief more than TED and we are thrilled to collaborate with them in bringing the power of ideas to our audience with ‘TED Talks India Nayi Soch.’ In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”
Shah Rukh Khan added, “Star India’s legacy of using television as an instrument of social change, and TED’s unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination. I believe ‘TED Talks India- Nayi Soch’ will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world.”
“It’s incredibly exciting to be bringing TED to India in this form,” said TED curator Chris Anderson. "The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds. We’ve been so impressed by the passion of our partners at Star TV and our host Shah Rukh Khan. We cannot wait for the launch.”
TED head of TV and series' executive producer Juliet Blake added, “The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s ongoing effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED.”
Star India said in a press release that it has always believed in disruptively powering social change through the power of its content to influence and impact people’s lives and thinking. Continuing with this journey ‘TED Talks India: Nayi Soch’ will take forward Star’s commitment of creating social impact with Nayi Soch in India. Inspiring a billion imaginations is much more than a tag line, it's a promise Star India delivers every day in ways that break away from the conventional, spark national debate and help shape the new India.
