Mumbai: 48.2 crore viewers tuned in to the live broadcast of TATA IPL 2023 (first 66 matches) on the Disney Star Network - the highest ever reach for any edition of IPL surpassing the previous highest registered in 2019.
Four more matches register a peak concurrency of three crore in week seven taking the tally of matches with a Peak Concurrency of three cr to 40 for the tournament.
CSK v KKR registered the highest peak concurrency in week seven of 4.2 cr (the highest for the tournament is CSK v GT with 5.6 cr peak concurrency)
Year-on-year growth in weekly TVR stands at 43 per cent for week seven; Overall growth of 32 seven in TVR compared to the last edition (after 66 games)
Source: BARC data for the live broadcast of the first 66 matches