MUMBAI: Amritpal Singh Bindra and Anand Tiwari, the dynamic duo behind Still & Still Media Collective, one of the reputed content creators across Web, Films and Advertising, are all set to foray into television production with Still and Still Out of the Box.

Still and Still Media Collective has produced television commercials for popular brands like Amul, Maruti and Ching's amongst others. The company has also made their place in the digital space by producing web series like Bang Baaja Baarat, Sex Chat with Pappu and Papa and the recent Girl in the City.

With a focus on creating original and innovative content for the television audiences, the young media entrepreneurs are all set to begin shooting their first TV show titled ‘Gabru’, which will be aired on Discovery’s new Hindi GEC Discovery Jeet. The duo, known for their popular web series Bang Baaja Baaraat, Girl in the City, and Official Chukiyagiri have recently made their way into film production with Love Per Square Foot, in association with Ronnie Screwvala’s RSVP.

Speaking on the launch of their new vertical, Bindra said, “At Still and Still Media Collective, we aspire to create high quality content that engages and entertains audiences across the board. With still and still OTB we’re excited to bring our philosophy of disruptive and innovative content to the powerful medium of television.”

Tiwari added, "After our success in digital and our foray into film, we look forward to bringing credible content to the Television space. Our maiden production Gabru is about the evolution of hip hop in India and is the first of it’s kind on Indian premium Television."

Gabru revolves around the lives of three distinct protagonists – Gaurav Singh aka MC Money, Bani Khurana aka Queen B and Sarfaraz Khan aka ‘Surf’. The story deals with the trials and tribulations of a Punjabi Hip Hop King, who at the peak of his career, faces a threat from a rival rapper, who also happens to be his ex-flame.