MUMBAI: Colors has launched a video campaign featuring its lead artists in association with Goonj. Through the heartening rendition of the song Hum Honge Kamayab (We shall overcome) that has eternally been our source of inspiration, actors of the channel's popular shows Choti Sarrdaarni, Naagin..Bhagya Is Zehreela Khel, Vidya, Pavitra Bhagya, Shakti.. Astitva Ke Ehsaas Kii, Shubharambh, Barrister Babu and Naati Pinky motivate us to not lose hope and urge everyone to help and contribute for the betterment of the ones in need. 

Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, "The lockdown has impacted us in a big way and brought our lives to a halt. We all are eagerly waiting for the day when everything gets back to normal and the hope to witness it is unceasing.  The song ‘Hum Honge Kamayab’ echoes all our sentiments right now and instills a sense of positivity. The video is our endeavor to  remind the viewers that we are in this together.  While we might be going through tough times, the future will be bright  and we will break the chain to come out of it  stronger and braver."