MUMBAI: Television experience in India is evolving at an exponential pace, so is the need for revolution in the offerings by entertainment providers. With the increasing appreciation of finite series on Indian television, viewers’ have developed an affinity towards the format, leading to a noticeable growth in their popularity and trends.

Anticipating the need of the audience and catering to their growing demand, Colors Kannada presents the first ever finite series on Kannada Television – Sanju Mattu Naanu. Starting May 27, 2017, the 24-episode show will air every Saturday and Sunday at 9pm.

Pioneering in general entertainment, Colors Kannada is all set to break away from the traditional format of reality-programming at primetime during weekends. Colors Kannada’s latest offering, is a first of its kind show, that will blend the horizon between fiction and reality, to create a unique hybrid show.

Picking up where they left off, the participants of Bigg Boss Kannada – Season 4, Pratham, Bhuvan and Sanjana will rekindle their romantic equation on the show. Piquing the curiosity of the viewers until the very finale of Bigg Boss Kannada, Pratham’s proclamation of love for Sanjana was met with mysterious unresponsiveness. Reigniting that flame, Sanju Mattu Naanu, will bring the three hearts at the crossroad of their feelings and decisions of the mind.

Commenting on the latest show, Ravish Kumar – Head, Regional Entertainment, Viacom18 said, “Colors Kannada has always been ahead of the curve in the Kannada entertainment space. Finite series as a format has become popular world over and across all platforms and we’re proud to be introducing the same to our Kannada viewers through Sanju Mattu Naanu. And, the novelty doesn’t end there. This is a step up in terms of content innovation as well. First time ever a real-life love triangle which was brewing inside the Bigg Boss house will now see its culmination in the form of a fiction show. It has been our constant endeavor to renovate our offerings so that our audiences have the best television experience on our platform.”

Commenting further Parameshwar Gundkal – Business Head of Colors Kannada and Colors Super, said, “We constantly reinvent our formats to keep up with not only the growing trends but also the emerging content consumption appetite of our viewers. The popularity of finite series has been taking over the rest of the world, and we believe it shall make its place in the Kannada GEC space as well. The genesis of Sanju Mattu Naanu was formed in our reality show Bigg Boss. Going by the popularity that Pratham, Bhuvan and Sanjana gained in the show, we are now extending their chemistry in the form of a fiction show. It’s going to be a short series of 24 episodes airing over the weekend and we hope the viewers appreciate the ingenuity of our content.”