Mumbai: Colors Bangla has announced a new show Indrani that depicts an unconventional romance between an older woman with a younger man. Produced by Shashi Sumeet, special partner Dear Lotteries, Indrani will go on air from 18 July every day at 8 p.m on the channel.

The show features Ankita Chakraborty and Rahul Ganguly playing the lead roles. It also boasts of a stellar starcast including Soma Chakraborty, Bikash Bhowmick, Sambhabi, Sumanta Mukherjee and Arijit Chowdhury amongst others.

Colors Bangla business head Sagnik Ghosh said, “We have always strived to create narratives that are very different and fresh in comparison to what our audience gets from other channels. In our society, even today, for a man to fall in love with a woman who is older than him comes with its own set of challenges. Our new show Indrani not only highlights that but also etches a beautiful and unconventional love story of Aditya who takes the brave step of shattering the prejudices by falling in love with a woman who is much older than him. I am glad to bring in such an impactful concept and I am sure that the show will make a place for itself in the hearts and minds of viewers. “

The channel has planned a robust marketing campaign for the launch of the show across television, radio, and print. It will also involve high-impact properties in multi-system operator (MSO) networks and activate social media through interest-based targeting, enabling content engagement with the core Bangla general entertainment channel (BGEC) audience. There will also be multiple on-ground engagement activities, along with artist integration, to amplify the concept and drive in the show's key messaging.