Shiv Sena Vibhag Pramukh and Coda (Cable Operators and Distributors Association) president Anil Parab is the man of the hour - at least for many cable operators and distributors in Mumbai. With the backing of his mentor Sena supremo Balasaheb Thackeray, Parab has managed to stall the conditional access system (CAS) that came into force (in south Mumbai) from 1 September 2003.
Parab is an advocate by profession and the only person representing the cable operators in the Central government appointed 18-member CAS task implementation committee.
By virtue of being the proprietor of Dattatray Cable (operations in Mumbai's suburban areas), Parab had a good understanding of the issues pertaining to the cable consumers and the operators. Little wonder, Thackeray gave him charge of the movement against CAS.
Under the auspices of Coda, Parab organised three meetings of the cable operators in Mumbai with the most recent one at Rang Sharda auditorium, Bandra Reclamation, Mumbai on 7 September 2003. The meeting was attended by top Sena leaders like Uddhav Thackeray, Subhash Desai, Sena member of Parliament Sanjay Nirupam, amongst others.
Parab spoke to indiantelevision.com's Ashwin Kotian about various issues.
Excerpts:
Tell us about yourself? |
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So how did you get entangled in the CAS issue? In fact, I was present when the information and broadcasting minister RS Prasad visited Balasaheb's residence with members of parliament Sanjay Nirupam and Pritish Nandy. Even then, Prasad had no answers when I posed him questions. He mentioned that the Delhi officials weren't aware of these ground level intricacies. Finally, Balasaheb asked Prasad to nominate me on the CAS task force. |
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Cable operators were fragmented in the first half of this year. You are the only person who managed to get them to rally around you. What was your strategy to bring them under a single umbrella? The key was to get the cable operators to trust us. I also used the experience gathered during my stint in trade unions. The methodology remains the same whether in mill unions or in the cable trade. It was easy for me to inspire confidence because the cable operators knew that I had the backing of Balasaheb. I united the highly fragmented cable operators under Coda and took up cudgels against the unscrupulous multi-system operators who were dictating terms to the last mile operators. The very first meeting of Coda received an overwhelming response from the cable operators. This encouraged me and gave me confidence. I realised that the issue was linked to bread and butter - therefore of primary importance. |
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Do you feel that the I&B ministry has goofed up? Why? Basically, Prasad and other I&B ministry officials have been victims of incorrect information. Also, the ministry officials gave too much significance to those members of the CAS task force who used to merely say what the broadcasters or the multi-system operators (MSOs) wanted them to. The CAS implementation fiasco has also exposed the lack of adequate homework done by the ministry - and the government's alienation of ground realities on the cable industry. We still don't know why the minister is adamant about going ahead with CAS - wonder what are the obligations that are at play. Pay TV broadcasters treated the Central government ministry officials with disdain - one example is the fact that the minister had to literally beg the pay TV broadcasters to disclose their rates despite repeated reminders. Why couldn't the highest body in one of the largest democratic countries of the world force these foreign broadcasters to toe the line? The government and ministry officials haven't been able to assert their strength and power. The MSOs said that they were ready and the government believed them. Importing set top boxes and storing them in the godown is not a sign of readiness. How can the MSOs say they are ready when it is the cable operators who will have to sell it to the consumers? The ministry officials knew the exact quantity needed to implement CAS in the four metros but they were content with the fact that the MSOs had imported just above a lakh (100,000) set top boxes. Was the government aware of the fact that a majority of consumers will stay away from STBs? In that case, why implement CAS at all? Again, how can this low number of STBs (107,000) indicate readiness? |
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Has the issue of commissions between the cable operators and MSOs and broadcasters been sorted out? |
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There is talk that the Sena is targeting one particular MSO. Is this true? Even if it happens, a separate Coda division will be formed and will comprise professionals from the industry. The point is that the Mumbai cable operator fraternity is united under the single Coda banner. Other associations in Delhi, Kolkata and Chennai are also in talks with us. Coda will become the single-most powerful national association of cable operators in the country. |
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Will Coda raise other issues too? But, we shall not allow this to happen because such rate hikes affect cable operator-consumer relationships; lead to quarrels. Rate hikes will have to be routed through Coda in the near future. I have spoken to the officials of the Prime Minister's office and the finance ministry officials about according industry status to the cable and satellite industry. This will be a part of the new initiatives that Coda will plan. Will Coda support the Indian Media Group - association of Indian broadcasters? What is Coda's next step on CAS?
Isn't there an ulterior motive in the Sena's attempt to control the cable distribution network - especially since elections are coming? Yes, with elections around the corner and the proliferation of news channels, political parties need to make their presence felt through the medium of television. The cable distribution system is an important cog in this wheel. Also, the I&B ministry officials seem to lack the will-power to discipline erring broadcasters. There has to be stricter controls over unwanted and unnecessary propagation - for instance Coda has opposed airing Pakistan's PTV. Similarly, we shall strive to retain the power (amongst the cable operators) to blank out harmful foreign propaganda that could be aired on news channels promoted by foreigners. Also, there is a need to reiterate and re-emphasise Indianness and Indian values. Does the state BJP unit support the Sena's line as far as CAS is concerned? What about Kirit Somaiya? |