MUMBAI: US media conglomerate Viacom has appointed Carl D. Folta as executive VP, corporate communications.
Folta, who will serve as Viacom’s chief communications strategist and spokesperson, will report to Viacom senior executive VP and chief administrative officer Thomas E. Dooley. Folta, most recently served as executive vice president, office of the chairman.

In his new role, he will be responsible for Viacom’s overall communications activities, both internally and externally, as well as the coordination of communications at the Company’s operations, including MTV Networks, Bet Networks, the Paramount Motion Picture Group and Famous Music. Folta will have oversight for all financial communications, and will direct the Company’s media relations activities for industry issues and public affairs, including regulatory, legislative and legal matters.

Additionally, he will be responsible for managing corporate events and overseeing the Company’s philanthropy activities and public affairs programs, including Know HIV/Aids, the Peabody and Emmy Award-winning cross- platform public education partnership with CBS and Kaiser Family Foundation, which he initiated in 2003.

Viacom president and CEO Philippe Dauman said, “Carl is a consummate communications professional who understands the strategic and financial complexities of our businesses and the industry. I know he will make a big contribution to Viacom in the future as we continue to expand and embrace the opportunities of the digital age. I am also pleased that I will have the opportunity to continue to work with Carole and that Viacom will continue to benefit from her knowledge, experience and talent as she moves to her new role at MTV Networks.”

Dooley said, “Carl is a highly effective leader and a seasoned communications councelor with more than 25 years of experience in every aspect of the public relations field, including financial and investor communications. I couldn’t be more pleased to be teaming up with him again.”