MUMBAI: Viacom veteran Bob Bakish has been appointed president, MTV Networks International (MTVNI), reporting to Bill Roedy, who will retain oversight of MTVNI in addition to his global role as vice chairman, MTV Networks.

In the newly-created position, Bakish will take on day-to-day management responsibility for MTVNI, including the local and regional operations across Europe, Latin America and Asia-Pacific, as well as International functions and business units. Reporting to Bakish will be the managing directors of the key regions and MTVNI Chief Operating Officer Alex Ferrari, who will continue in his current role.

A 10-year veteran of the company, Bakish is currently Viacom's executive vice president, operations and Viacom Enterprises, responsible for strategic planning, business development, Famous Music, Viacom Plus and IS&T. Bakish also heads up the company's cross-divisional marketing council. MTV Networks is a unit of Viacom Inc.