MUMBAI: Big Magic, the light hearted entertainment channel is adding yet another engaging and innovtive offering to its bouquet with the launch of ‘BIG Mahotsav’.

A cultural entertainment event to celebrate popular Indian festivals. Hosted by Padma Shri Awardee & popular folk singer Malini Awasthi, the launch event will celebrate the love and romance of Radha & Krishna with folk music, folklores and performances by notable devotional artists Kumar Vishu and Alok Pandey.

On the auspicious occasion of Radha Ashtami, the one hour show will be aired on 9 September at 7:30 pm with a repeat telecast on Saturday at 6 pm and Sunday at 7 pm on Big Magic.

On the launch of BIG Mahotsav, a spokesperson from Big Magic spokesperson said, “BIG Mahotsav is a one-of-a kind special event that celebrates popular Indian festivals. It will capture the authentic essence of the festival with cultural performances by acclaimed artists and folklores. The launch event based on Radha Ashtami, will be the first time that the festival will be celebrated on national television.”

A special Ras Leela act will engage viewers with a perfectly synchronized performance. ‘BIG Mahotsav’ will be a unique platform for cultural enthusiasts to come together and celebrate every occasion with much fanfare, thereby resulting in a renewed user engagement.