MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence.
Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose (and pay) for select content on the go. Examples abound -- Star group has a presence on Hotstar, Zee on ditto and Ozee, Sony Pictures Network on SonyLiv and Viacom18 on Voot.
Going with the flow, Reliance Broadcast Network Ltd (RBNL) has now partnered with ZEEL’s VOD platform Ozee to expand the reach of its Bhojpuri regional channel, Big Ganga.
Speaking to Indiantelevision.com, RBNL CEO Tarun Katial said, “We are partnering with Ozee and deploying all the content to their platform. We are surprised of whatever happened on digital. On Youtube, a lot of our content is being watched. Our show 'Birha Muqabla' has crossed one lakh views on YouTube.”
Last year, ZEEL acquired the TV business of RBNL which includes two operational channels, one is Big Magic, a comedy channel that has now turned into a variety entertainment channel. On the other hand, there is Big Ganga, a Bhojpuri regional channel, which has also acquired four TV licences.
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