MUMBAI: Zee Entertainment Enterprises LTD (ZEEL) has appointed Bharat Kedia as the chief financial officer. With effect from 1 August, Kedia will replace Mihir Modi, who will be moving to a new role in the company.

Kedia, a chartered accountant & company secretary, has over two decades' experience spanning across finance, fund-raising, M&A, information technology and corporate strategy in diverse businesses across Europe, Russia and India in varied roles with companies/ group such as Publicis Groupe-India, Coca-Cola-Europe, United Beverages and Kansai-Nerolac Paints.

Before joining ZEEL, Kedia was the CFO of Parag Milk Foods Ltd.

Bharat Kedia, a speaker at various topics in seminars led by Institute of Chartered Accountants of India, was conferred with "CF0-100" award in 2015-16 -- one of the prestigious awards for the finance community.