MUMBAI: Entertainment network Discovery India has brought onboard wildlife enthusiast and actor Randeep Hooda to urge India to exit the lockdown in a responsible manner with a unique campaign titled ‘Restart Responsibly’. The campaign is Discovery’s humble appeal to the citizens of India to restart life, post the lockdown, due to pandemic, and subsequent unlocking, with a regard to environment. The campaign video, which is being played across all Discovery Network channels, has Hooda taking daily routine, but important actions, including placing water for birds, riding a bicycle, taking care of his pet, etc while enlightening citizens about the impact that human action has had on the environment.
“This campaign is close to my heart, as we are not asking people to take a pledge without any specific outcomes. The campaign aims to inspire people to take thoughtful steps, which can easily be added to their daily routines, in a more thoughtful way. Because, if everyone does small things right, then the overall impact on the environment will be huge,” said Hooda. “We all need to, and I can’t emphasise this enough, play our part to ensure that we create less pollution to ensure better quality air and water. An important observation we all need to make is that humans are not center of the universe, we are all a part of it, along with all flora and fauna – If we all just respect this fact and get on with life, I am sure tomorrow will be better.”
“Discovery is a powerful platform to tell critical stories, elevate cultural discourse, and do the right thing. Through this campaign, we aim to bring the importance of individual behavior in shaping our environment. Often, we look at others for solutions, let's do our part – simple yet thoughtful steps – is our key message,” said Discovery south Asia head of marketing Vednarayan Sirdeshpande, “Randeep is a perfect face of our campaign. He is a passionate star, who lives the concept of responsible living, and has been actively contributing for the cause of environment both on and off the screen.”
To watch the campaign video for Restart Responsibly,
